It appears that SEO has not changed much from last year in 2022. The introduction of BERT in 2019, the most recent update in the Google search engine algorithm, resulted in many changes in SEO focus that have continued into 2022.
SEO on a green chalkboard
There is, however, one significant change that should be considered that has little to do with SEO. And that is COVID-19.
COVID-19 spread of the virus, lock-downs, and other regulations, the internet has become the primary source for almost every activity. Online shopping, entertainment, socializing, and the pure desire to learn are all possible.
SEO is now more critical than ever. Suppose your business hasn't implemented the search engine-focused factors for the past 2 years. In that case, you are missing out on the huge online potential that could allow your company to survive, sustain, or even thrive during this global pandemic.
These three trends were very important in 2021 and will be even more important in 2022:
User Experience
Google and other search engines strive to give their users the best possible experience. This means that search engines return reliable, accurate, and relevant results to the query. It also means that the search engines rank the results to ensure users have the best possible experience when visiting a website.
Mobile optimization is vital to ensure websites work on all devices, including smartphones and tablets. It is essential to ensure that your websites work on mobile devices; even when users are at home, they are likely to be using their smartphones.
It is essential to have faster loading times for every web page. Reduce the number of images and media that slow down page loading, especially for mobile devices. According to the latest research, users will leave websites that load in less than 3-10 seconds.
New Content Guidelines
2022 is all about the content that is concise, short, and full of information. This is directly related to mobile device optimization and user experience. A more specific content load time means that it is faster to load and easier to use on a mobile device.
Users will find the information they need faster if it is valid, relevant, and valuable. Keywords, URLs, metadata, and keywords are as important as ever.
It is a good idea to review content that is not adding value and make changes to conform to the new guidelines. Please pay attention to the font size and style to ensure it is easily read on mobile devices.
More landing pages
A second trend has been the creation of more landing pages. These landing pages are designed to provide more detail about products or services. Each product or service is given its landing page instead of being listed on one page.
Don’t forget to be relevant!
Niche relevance is an important component of SEO in 2022. It should be included in every aspect when planning your SEO campaigns and in the planning and creation of every bit of content on your site.